:: Definition of FACTURE : the manner in which something (as a painting) is made ::
“The gap between Koon’s idea of painting and the results he gets from his generally skillful crew points to a fundamental principle at the crux of the dilemmas now facing those who teach studio and poststudio art. For if LeWitt is right that “banal ideas cannot be rescued by skillful execution”, the banality of the idea may nevertheless have its origins in an artist’s inability to discern and act on the qualities intrinsic to his or her medium, while remainingvigilant to what the medium itself may be inclined to do and, in the process, what it may suggest to the maker, thereby complementing or altering his or her intention. Under these circumstances, facture is invention rather than execution.Making is thinking. Repeated experience of such physically engaged cognition and cognition stimulates and stocks what the French art historian Henri Focillon called “the mind in the hand”. there is no substitute for that mind’s knowledge or for its powers of imagination – and no fast track for realizing its potential.
To say this is not to recreate the cult of authenticity that is attached to the autograph work (primarily the concern of romantics and art dealers), but simply to assert that logos, the sign of reason and divinity, resides not just in the text but in the body and its phenomenological awareness of its own capacities and of the sensual world around it.”
From the essay Dear Colleague by Robert Storr, collected in Art School (propositions for the 21st century) ed. Steven Henry Madoff